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Use of colour for businesses

Posted in: Interior, graphic design, General

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elscolab

As an entrepreneur you are probably well aware of this: your business's brand identity is vitally important to the success of the business. A good brand identity is one that is instantly recognizable to the customer, without the need for words to go with it. 

Around the cross-cultural table.

Posted in: graphic design, General

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elscolab

Since design semantics involves universal emotions and conveying meaning in pictorial language, I am always curious about how a culturally different audience reacts to my course. It was very pleasant to see that the students were really enthusiastic about the method used, and applied it in their design without a hint of cultural resistance.