As an entrepreneur you are probably well aware of this: your business's brand identity is vitally important to the success of the business. A good brand identity is one that is instantly recognizable to the customer, without the need for words to go with it.
In 2016, there is more colour in the picture: besides green plants, we also accept plants with flowers. In addition, the generously filled bouquet has regained its place in the home, but in a very natural, unforced way. Not a perfect bouquet, but a collection of flowers that looks like they have just been picked in the garden.
Colours are back!
A grey and dark period is – literally – behind us. We called it a crisis and acted accordingly: interiors were grey or had minimalist grey shades. There was very little use of colours.
Can you make your advice about colours for an interior into a game?
In the context of this colour study, the clients did not have a precise idea, but did want something special: to use Eijffinger wallpaper.
The streets are full of leaves, the morning dew gives our day a mystic start and at the breakfast table, we see hints of the rising sun: it's happened at last, the summer has gone.
Nature prepares silently for hibernation. But before that there are the colours of autumn; a palette of reds, yellows and browns.
Have you ever wondered why men are more likely to wear greyish monochrome clothing while women go through life in brighter, more cheerful colours? Is this cross-cultural phenomenon a reflection of learned role patterns or is it due to something more?
Last year, I was asked by a client to alter their living room into a spatially pleasant, functional living space. The existing situation no longer met the family's requirements. Everything they needed was actually there, but not practically laid out, and the colours used, the furniture and the partitioned spaces gave it a very oppressive feel.
Everyone knows Ferrari red. This colour is such a good match for that particular sports car that it almost seems that the colour existed before the car itself.
A swimming pool is a rather difficult space to handle in terms of colour. A sizeable proportion of the walls is tiled. So you have to exploit the architectural elements present in the space to show them to best advantage.