Did you buy too much? Maybe you did that because of the colour. Colours determine emotions, much more than you think. More than just words, more than pictures, we allow ourselves to be carried away emotionally by the use of colour. So why not try to make use of this phenomenon?
As an entrepreneur you are probably well aware of this: your business's brand identity is vitally important to the success of the business. A good brand identity is one that is instantly recognizable to the customer, without the need for words to go with it.
Since design semantics involves universal emotions and conveying meaning in pictorial language, I am always curious about how a culturally different audience reacts to my course. It was very pleasant to see that the students were really enthusiastic about the method used, and applied it in their design without a hint of cultural resistance.
Pastel red or pink is obtained by adding red to white. The dynamic strong red, colour of love, is being stripped of her passionate potential. What remains is a gentle love, where eroticism is limited to kissing and fondling.
If there were a chart of the top 10 most appealing gods, then the Asian Happy Buddha would certainly occupy the No. 1 spot. With his fat belly and his laughing rounded cheeks, he exudes true happiness.
With the cognitive sciences as our starting point, we subject the house colours of these popular social media to a semantic analysis and discover the deeper meaning and emotions that are evoked by these colours.