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Devise a colour concept for a cast floor maker

Posted on: 18 Apr 2019

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Choosing colours and giving them a name is a dream job for a colour expert. An intensive project with a fantastic outcome.

The Liquidfloors company, with premises in Kortrijk and Wijnegem, produces high quality screed floors and has a unique range of skirting boards, stairs, bathrooms, floor mats and design carpets. They also export, and they aim to present a total colour concept for their products.

My mission was to pick colours within four different environments. An extensive search followed, and then there was further development of the various concepts. One of the fundaments of that search was the NCS system. It helps find and create cohesion between the various colours within a single range, where besides the differences, a harmony is also created.

Pure – Earth – Dark – Vivid

Pure
The inspiration for the 12 colours and names within this colour range come from cool water, fresh air and snow-covered mountains. Colour shades that give a calm base and others that feel as fresh and cool as snow crystals. With the colours in the Pure range, you can tell a calm and balanced narrative that fits beautifully with light interior colours in transparent fabrics, shiny coatings, wallpaper and accessories. A more industrial image is created with linear, dynamic shapes in combination with rough, dark materials.

The names of the various colours within this range: Arctic Ice, Frozen Frost, Cliff Hanger, Misty Morning, Mountain Ridge, Silent Light, Moonlit Snow, Silver Cloud, April Sky, Stormy Weather, Steep Edge, Nordic Light.

Earth
This range gives a new dimension to the colours of the earth. Modern and country shades that have their origins in organic materials. They represent nature and interact with the world around us. The 12 warm colours work well with soft materials and rough joinery. Metals and beautifully aged materials provide a more industrial appearance. A more modern and fresh image is created by cool, fresh accent colours in accessories and fabrics.

The names of the various colours within this range: Early Cotton, Pebble Stone, Shifting Sand, Muddy Water, Beech Nut, Meadow’s Dawn, Shattered Light, White Cliffs, Faded Forest, Yellow Stone, Moulded Clay, Autumn Leaves.

Dark
The colours of the Dark colour range share the essence of gravity. They form the calm foundation for what is going on around them. Colours that combine visual depth with a bit of mystery because it is not always clear what the origin of the colours is. These shades are ideally suited for an industrial setting, particularly in combination with straight lines, hard types of fabric, steel and glass. A more natural appearance can be achieved by combining them with soft and/or weather-beaten materials, open brickwork and not too many angular shapes.

The names of the various colours within this range: Igneous Rock, Sepia Imprint, Green Reflections, Dark Matter, Cosmic Green, Blue Shift, Home-OThermic, Black Soil, Pitch Black, Purple Perception, Pink Raisin, Gravity Green.

Vivid
The bright colours in this range stand for independent thinking and a quest for authenticity. Ideally suited for those who want a modern, creative or stripped-down design. It is young, lively and energetic, and creates a feeling of optimism. Rather self-assured too. They create a visually stimulating and cheerful association with summer. The colours have a real presence and are perfect for those who dare to make a statement. They blend perfectly with the shiny precious stone colours such as emerald, ruby and diamond. Hard surfaces like glass, concrete, ceramics and steel complete the aesthetics. In combination with Scandinavian design, you can achieve a more natural look.

The names of the various colours within this range: Spring Time, Rusty Nail, Hot or Not, Sunkissed Fruit, Lazy Lagoon, Yellow Mellow, Red Heat, Bubbly Blue.

 

You can find the meaning of every colour in the reference work enclosed, as well as the materials that go well with it. Every name has its own page where you can find out the origin of the name, and what the colour of the screed floor stands for, and the materials and colours that would go well in combination with this floor colour.

In order to communicate the concept and the underlying ideas of the colours properly to customers, all Liquidfloors employees attended an intensive training day, which took their knowledge about colour and interior design to a higher level.

© Jeannette Hanenburg – Liquid Floors

© Jeannette Hanenburg – Liquid Floors

© Jeannette Hanenburg – Liquid Floors

© Jeannette Hanenburg – Liquid Floors

Jeannette Hanenburg

Owner @ House of Colours

Jeannette Hanenburg

Jeannette is the manager of House of Colours. The address for colour and interior design consultancy, colour coaching and training as a colour stylist and other diverse courses relating to colours. She is a member of the prestigious, scientific, international organisation AIC colour and the international study group The Language of Colour and co-founder of the Belgian colour association ICA-Belgium.

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